Digital Marketing

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What Is Digital Marketing?

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

A digital marketer is a marketing professional responsible for leveraging digital channels to promote products, services or brands. The scope of a digital marketer's role encompasses a wide range of digital media, including social media, search engines, email, content creation and online advertising.

In conclusion, digital marketing offers an array of benefits and opportunities for individuals looking to pursue a rewarding career path. From the flexibility of remote work to the endless possibilities for creativity and innovation, digital marketing provides a dynamic and fulfilling work environment

What Knowledge Do You Need To Gain Before
Entering The Digital Marketing Industry?

You should know how to generate user engagement on all platforms, copywrite, build ads, create visuals, and analyze reach and engagement. You also need to understand all of the rapid changes on each platform and when to utilize different platforms for different internal business goals.

Upon completion of the Certificate course in Digital Marketing, you will gain enough knowledge to enter the Digital Marketing Industry.

The impact of marketing/ internet and the concept of digital marketing

Basic terminology and content strategy of Digital Marketing

About planning and conceptualizing of a website and how to create a blueprint of each page

Social media marketing and various aspects related to it

Facebook advertising, How to advertise on Facebook and how to create Facebook ad campaigns

Concept of Search Engine Optimization, SEO Audits and Analytics

Concept of Search Engine Marketing (SEM) using Google Ads

Concept of display plan advertising and the various types of display advertising

Email marketing regulation and analysis

Important workplace skills like: good communication skills, behaviour and positive attitude, business writing,
leadership skills, time management, teamwork, decision making

Resume writing and how to apply for a job using different jobs portals
How to face various types of interviews

How to participate in group discussion

Customer relationship management

Workplace safety and ethics

Who can get a job in the Digital Marketing industry?

Students from any educational background in college junior, mid or senior year with an interest in Digital Marketing related careers

Working Professionals/freshers who are interested in growing their careers in the digital marketing industry

How can we assist you in preparing for a job in the
Digital Marketing industry?

Networking and Building Professional Relationships: Attend industry events, join online communities related to digital marketing, and connect with professionals on platforms like LinkedIn. Building relationships within the industry can lead to valuable insights, mentorship opportunities, and even job referrals.

I am a suitable candidate for this role due to my extensive experience in developing and executing digital marketing campaigns across various channels. I have a proven track record of driving brand awareness and lead generation through data-driven strategies, such as SEO, SEM, and social media marketing.

One of the most enticing aspects of a career in digital marketing is its versatility. Through the 8 types of digital marketing, individuals can specialize in various niches, including search engine optimization, email marketing, web designing, pay-per-click advertising,
e-commerce, and social media marketing.
How will we help you prepare to get a job in the Digital
Marketing industry?

Provide self-learning content through NIIT Foundation’s online learning platform

Assist in hands on practice sessions through assignments

Provide interactive live classes with peers and instructor for demos and doubt clearing

Assist in personal develop through our Changemaker Student module

Assist in Professional skill development through Career Guidance Training

Help you undertake a final certification at the end of the programme and receive an E-Certificate by NIIT Foundation

Fully understanding the job you're interviewing for, knowing about the company and its brand, and knowing your value and what you can bring to the job

FAQs Regarding the Digital Marketing Certification Course Program?
Q. 1. How long is the Networking Essentials Certification Course?

Ans: This Digital Marketing Certification Course is of 290 hour duration which includes self-study, hands on practice sessions, Live Classes and a 1 hour assessment at the end of the course.

Q. 2. How do I register myself for the Digital Marketing Certification course program?

Ans: Click on the Enroll Now button. You’ll be redirected to the official enrollment page with further instructions to help you get enrolled and start studying.

Q. 3. How much is the fee for the Digital Marketing Certification Course? Is it free, or do I have to pay something?

Ans: You have to pay a little amount to enroll for the Digital Marketing certification course.